Search Engine Optimization begins in the initial website development phase when you lay the first brick!
What is Search Engine Optimization? Search engine optimization (SEO) is the process of increasing the volume of traffic, while improving the quality of traffic to a website from search engines via "natural" or un-paid "organic" search results.
How important is Search Engine Optimization? SEO is one of the most important marketing tools used to drive traffic to your website. You can design a website with all the curb appeal in the world, but if your website is not effectively optimized to match search results people are less likely to find your website. If you are in a profession or industry whose search terms are highly competitive it can be a benefit to employ Search Engine Marketing (SEM) as part of your Internet marketing plan. SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
There are two primary types of website search engine optimization off-site and on-page optimization.
Off-site optimization includes factors that influence search engine rankings which are outside of the design and content of the website. Examples of off-site optimization include such things as inbound links from other websites, directory listings, social media links, blogs, PR articles and certain types of advertising.
On-page optimization refers to factors that have an effect on your website or webpage listing in organic search results. These factors are integrated during the website development phase by using optimized coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement, keyword density and search friendly URL's.
MPower Websites are built from the foundation up using on-page optimization code to ensure that the day your website launches your website investment is a performing part of your marketing budget. We have spent the last six years developing optimization techniques for our own companies and clients who are in competitive niche markets. Know that when you choose our company to develop your website your are adding an extension to your marketing team.